Postpartum Doula Goals: 2022, Here we Come!!

doula business doula quest postpartum doula postpartum doula business Dec 14, 2021

It’s that time again. The end of the year,  when I like to evaluate what’s working and what needs changing. No matter what stage you’re at in your doularesence (process of becoming a postpartum doula), there’s always more. More to learn, to do, and to accomplish. Your postpartum doula business will thrive when you take committed action.

There are many ways you can write out your goals, but do write them somewhere, somehow. Goals that aren’t in writing aren’t goals. They’re taking up space in your head or your heart, and they’re likely driving you crazy. Ideas and plans require action.

I know this because I’m an idea person. Sometimes I can’t stop the flow of ideas, and have to choose which one advances my postpartum doula training goals, or my Reiki Master goals.  I think it’s okay to do more than one thing you’re passionate about.  For now, let’s stick to your postpartum doula goals.

What did you accomplish this year?

What worked really well?

What could you improve upon?

These are the basic questions to review, and you can ask more and go deeper with yourself. If there’s something you didn’t complete or accomplish, why is that? Did you procrastinate? Did you tell yourself it wasn’t possible? Are you feeling confused? Were you distracted?  Were you too busy helping others?

Reflecting on the year gives you insight. Be sure not to dwell on what didn’t go so well. Use it as a lesson to move forward in a new way.

If you’re just getting started as a postpartum doula, you’ll want to consider who you want to serve, and how to find them. Once you find them, what do you want to say or do? This seems elementary, yet all your marketing efforts will be tailored to these clients, so you want to get your messaging straight.

Whether you’re just getting started or you’ve been at it for a while, you want to determine how many clients you want to work with per month or for the upcoming year, or the revenue you want to bring in. This will give you something to strive for and make happen.

Once you have your goals written down, it’s time to write all your ideas on what action steps you need to take to reach your goals. This is what’s called reverse engineering. For example, one of my goals is enrolling 12 students into Doula Quest by February 1st. I get to create a marketing plan with all the details: Social media posting, emailing, sharing with colleagues, etc. Everything I include gets a date to complete by. All leading to the intended outcome.

Some days you may have to kick back, and focus on other things because you need a break from your busy mind. That’s okay.  Work on your hobby, hang out with your family, or get out in nature. These things will help you focus, and ground.

Don’t lose sight of your goals and what it will take from you to get there. Commit to yourself, find an accountability buddy to support you, and who you can support. We do this in the Doula Quest program, and it works well.

Being a postpartum doula is heart centered. If you’re unsure of your next step, take some time for silence, while dropping into your heart space. Ask for guidance from the universe, God, Spirit guides, or angels (whatever you believe). 

The silence is the space between your questions and the answers. It's where possibility exists.

The answers may not be immediate. Someone could enter your life, you may read a book or an article that's inspiring, or you may hear a voice in your own head guiding you to the next step. Listen with intent, and act on your inspiration.

Rinse and repeat periodically.


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